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The Power of an Autoresponder: A Beginners OverviewBy Brian D Anderson
I'm amazed at how many people new to internet marketing have heard of autoresponders but do not understand how they really work, why they need one and the power of what it can accomplish. The list is the business and the business is the list. Read any internet marketing guru and they will tell you that the fortune is in your list. You've got to have a list. Your list is everything. They keep hammering it home. Know why? Because it is true. In fact, lack of list building is a key factor that keeps so many information marketers from ever making any real money. The reason is easy to understand. If you send someone to your website and they don't buy anything, you've lost them. The key is to offer a newsletter or opt-in to an autoresponder series to your visitors. This could be articles related to your market or perhaps an eCourse of some kind. But you must offer something of value your prospective customers find valuable. You should offer a free bonus item or items to entice them even more. The more compelling your offer, the more subscribers you will get. Here's what happens... If you send someone and they subscribe to your newsletter so they can get the valuable marketing advice and free bonuses, but don't buy anything, you've got their name. And now you can do a lot more to turn those browsers into buyers for you. Because you (or the autoresponder) can follow up with them, establish a trusting relationship, and show them offers, some percentage of them will accept. Most experts these days are quoting a statistic that says 80% of sales happen after the 7th exposure of a product. The average prospect has to see or hear about your product for 7 times before they are ready to buy. When you capture their name and put them into an autoresponder series, you can continually reinforce your business and the quality products within. This greatly increase the chances of your making a sale to these folks down the road. That is the power of an Autoresponder. It will keep following up with these people, at regular intervals, to educate them about your business in general and how the products within can help them achieve their goals. --Not All Responders Are Created Equal-- It's very important to find an autoresponder that fits your needs. I recommend finding more in-depth information by doing a Google search or asking other marketers what they are using. They are not all the same and can be found at different price ranges and features. Things to consider are email deliverability and features included with your autoresponder. I regard getting your emails delivered a priority with features that meet your needs. I do NOT recommend any free autoresponders you may find, no matter how feature-rich they may be. They usually have a very low deliverability level and feature are worthless if your email messages aren't getting delivered. In conclusion, use your better judgement when choosing an autoresponder and educate yourself first. I hope you found this article informative and useful.
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