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Make It Quick And Easy!By Maggie Dennison
Websites spoil us because they’re so easy to maintain. When a bright idea hits you or you need to make changes to your offers, it’s really easy. A quick call to your webmaster and, hey presto, in a matter of minutes, the changes are made. Not so with printed brochures. When your business shifts its focus, or you add additional services, or something happens that makes your printed materials obsolete or incomplete, it’s frustrating because of the enormous expense of having a new brochure written, designed and printed. You can end up with a pile of expensive materials that no longer serve you. It happened to me in my first business and I can't tell you how ticked off I was at the money I'd wasted. The solution? The one-sheet. Professional speakers have known about this format and have been using it successfully for years. Basically it’s one sheet of high quality, glossy paper, printed on one or both sides, and it contains everything a potential client needs to know in order to take the next step. A one-sheet can include your central sales message, a photo, a short bio, a couple of testimonials, and your contact information. They’re versatile in their use. You can create a one- sheet for each of your offers, or for each income stream if you have more than one, and place them in an elegant folder. Or insert one into your current brochure. You can fold them or hand them out individually or as a package. They’re easy to fax or email. A series of one-sheets makes it easy to mix and match a package for a specific client so they’re only getting information that speaks to their needs. If you’re looking for a quick, easy and flexible way to make sure you always have up to date materials that present you professionally, consider a one-sheet. Copyright 2006 Maggie Dennison
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