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Loan Officer Training: A First Step to Realtor MarketingBy Chad Weber
Today's article will be short and to the point. Don't let the length of the message fool you though. Some very strong points will be made in this article. We will be discussing an effective way to get the attention of your target agents. Many times I have heard the complaint that realtors just don't seem to pay attention to loan officers anymore. They are either already using a loan officer that they are happy with, or they just don't seem to have the time to be bothered by just one more loan officer. Have you experienced this? My suggestion to those of you who are shaking your heads yes, is to set a little bit of time aside each week for some education. What I want you to do, is jump onto your favorite browser (Google, MSN, Yahoo etc.) and do a search for your local association of Realtors. You can search by state, or you can search by city if you are in a larger area. Once you have found the nearest association, I want you to save it to your favorites, and visit it once each week. I also want you to subscribe to the free newsletter if one is offered. Why do I want you to do this? Simple. I want you to keep up to date on what is going on within your local realty community. If you are up top date on the current hot topics, and points of interest, you will be better prepared to hold a great conversation with those you come in contact with. This information will allow you to demonstrate the truth behind your words when you explain to agents why you are different. Most loan officers cruise along oblivious to what is going on within their real estate community. Do you want to be lumped in with every other loan officer? Of course not. Not to mention, this strategy also allows for great conversation starters when you are the one to bring up current issues and concerns. Why not print out a newsletter, cut out an article and send it to your target agents? These are just 2 ways you can use this information. There are many more great ways to use the information gleaned from these sites. Before you go, I just want to reiterate that if you are serious about earning realtor business, there is no excuse not to make yourself familiar with the community. The information is free, easily accessible and even archived for your convenience. Why not visit your local Association of Realtors site right now? You'll be glad you did.
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