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Market Your Business with a Success TeamBy Cynthia Morse
Need a fresh new marketing idea for growing your small business? Try creating your own success team. What is a success team? Simply put, it is a network made up of professionals from various industries that refer business to each other on a regular basis. Growing a network and maintaining relationships with those in your network is ever so important in today’s business world. Giving and receiving word-of-mouth referrals is one of the best forms of marketing. It’s easy to create your own success team. Start by making a list of all the professionals you do business with regularly. Be sure to include personal as well as business services. For example, who is your hairdresser? Who cares for your pets when you go away? Who does your taxes? Who designed your web site? Get the drift? Now, contact these people and ask if they would like to be included on your success team list. Also keep a list of categories you would like to fill, and ask these people who they know who might fit into one of the empty categories. Contact these new people, and so on. Continue networking until you have built a qualified list of one hundred or more professionals. These are people you can now refer business to when a client, customer or neighbor is in need of a particular product or service. Likewise, your success team members will be talking to others who may need your product or service, and will refer you. Everyone wins. The basic premise of a success team is to get your name and business specialty into people’s minds so that at some point they will either use your products or services, or refer you to someone they know who could use them. What goes around comes around. Now that’s a simple marketing technique that requires very little actual marketing effort on your part. Good luck on creating your success team!
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