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Trade Show Exhibit BoothsBy Steve Valentino
A trade show is a place where you can interact with prospective clients and also build business relationships for the future. This is an advantage that trade shows have over the print and electronic media. A trade show exhibit must be designed keeping one’s target audience in mind. The name of the organization must be presented in a professional style, and the banner must be positioned at a strategic point. The graphics should be easily legible from a distance of 10 or 20 feet away. The main points in your graphics must be highlighted. The video screens and monitors have to be at the right height, and large enough for easy viewing. The central area has to be large enough for any activities that you have planned. At the same time, there should be adequate space for storage. The lighting should be positioned strategically and should be suitable for display. Adding a few key spotlights in certain areas of your booth can significantly increase the number of people visiting your booth. The size of the booth space is also an important consideration. You have to decide whether you need a large booth in order to stand out amongst your competitors. Obviously, one has to take into account one’s budget while deciding this. Most companies include this as a part of their marketing budget. Booth staff selection is also an important, yet often neglected, aspect. The staff is responsible for interacting with the attendees once they are drawn into the booth. So it is important that you select suitable staffers. If they are inexperienced they have to be given training about how to handle the attendees. A well-designed exhibit booth is a useful source of marketing and can help you put your message across effectively.
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