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Women - The Key to Making Money in BusinessBy Pauline Stevens
In today's business world, women are the way to go if you want to sell your services and products. Today, 1 in 4 women own their own business and 3 out of 4 people buying their own home are, you guessed it: WOMEN! Women are definitely a force to be reckoned with in the business world. Take selling a house for example. Sure, the man can be involved but the final decision comes from the woman. So if you want to sell the house, sell it to the woman. Keep in mind that the best way to make a woman know you value her input is to look at her while talking AT LEAST 60% of the time, listen to what she has to say (read: don't interrupt her!), and for be appreciative of her efforts on your behalf (read: send a thank you note... a real one, through the snail mail system). Women are also talkers. They tell everyone about something they liked. So if you can give them what they want (hint: GOOD SERVICE!), they'll tell all their friends, coworkers, neighbors, etc. Women are great advertisers for the businesses they like. Take advantage of this. Give the lady what she wants and she'll send you more business. Women are loyal. When a woman likes the service she gets at a certain place, she'll go miles and miles out of her way to get it. And she'll once again, tell everyone! And the best part is, she'll keep going miles and miles out of her way, for years on end... unless you screw up royally. Give the lady what she wants. But beware! If you screw a woman around, she'll make sure EVERYONE she comes into contact with knows about it. So watch where you step. And keep in mind what great repeat business a woman can provide. And all her women friends can do the same.
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